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Delafield Neighbors

The United Performing Arts Fund Looking to Expand Footprint in Waukesha County

Apr 23, 2014 02:39PM ● By Laura Ustanovska

2014 UPAF Westside Campaign Kickoff

A robust performing arts culture is vital to the well-being of our community. And, one of the most invaluable supporters to our region’s performing arts is the United Performing Arts Fund (UPAF), an umbrella nonprofit organization with a threefold mission to raise much-needed funds to ensure entertainment excellence, responsibly steward the donors’ dollars and promote the performing arts as a regional asset.

A key strategic initiative for UPAF has been to increase the awareness, understanding and support in the western suburbs. Statistics show that Waukesha County residents frequent the Greater Milwaukee performing arts scene but under index in per capita donations to the performing arts. UPAF announced during its inaugural Westside UPAF 2014 Campaign Kickoff that it has set a goal of raising $1.5 million from donors in Waukesha County.

“The performing arts are important to the entire region of Southeastern Wisconsin,” said Deanna Tillisch, president and CEO of UPAF. “They boost our economy, educate our children and bring diverse audiences together to enjoy superb entertainment. Our goal of $1.5 million for the Westside is a 13% increase over 2013 donations from this area. I’m confident with community support we will achieve this goal.”

UPAF supports 15 member groups with over half of them, including the Milwaukee Symphony Orchestra, Milwaukee Ballet and First Stage, providing entertainment and educational opportunities within Waukesha County. These member groups provide arts education outreach that impacts almost 50,000 students in Waukesha County schools. Cornerstones of the Waukesha County performing arts scene – Sharon Lynne Wilson Center for the Arts, Sunset Playhouse and Wisconsin Philharmonic – also receive UPAF funding as affiliates.

For more information on UPAF, its 2014 campaign, and the UPAF Ride for the Arts, sponsored by Miller Lite, on Sunday, June 1, visit UPAF's website

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